Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.
A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a connected TV and played console games in March 2023. The study revealed that nearly two-thirds of gamers spent at least two … Read more