CTV – Display Daily

Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV

by Shawnee Blackwood

Home Depot experimenting with shopping codes on Vizio TVs.

Tags:Advertising| CTV| Vizio

Mntn Unveils Major Software Update for Performance TV Advertising

by Shawnee Blackwood

Key features of the update include performance optimization, lowered pricing, enhanced audience targeting, optimized creative, and verified measurement capabilities.

Tags:Advertising| CTV| Smart TV| TV market

OpenX Launches Initiative to Increase Transparency and Quality in CTV Advertising

by Shawnee Blackwood

OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic and ensure publishers receive a fair share of ad revenue.

Tags:Advertising| CTV| OpenX. TV market

Loop’s Streaming Entertainment Makes a Case for Transforming Out-of-Home TV Screens

by Omid Rahmat

Loop has an opportunity to define the next generation of displays in bars, restaurants, waiting rooms and other public venues.

Spotify Partners With Roku on CTV Advertising

by Shawnee Blackwood

Playing your music through your TV could be a popular use case.

Tags:Advertising| CTV| Roku

Canadian TV Viewership Shifts Towards Free, Ad-Supported Content, According to LG Ad Solutions Study

by Artem Alekseenko

As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.

Tags:Advertising| CTV| LG

DoubleVerify and Roku Collaborate to Combat Ad Fraud in the Growing CTV Landscape

by Artem Alekseenko

DV and Roku are committed to investigating and curbing emerging fraud schemes to preserve advertiser confidence and ensure the integrity of the CTV advertising ecosystem.

Tags:CTV| DoubleVerify| Roku| Stream TV

Amagi Partners with TCL to Enhance Streaming Options for TCL TV Users

by Artem Alekseenko

This collaboration aims to simplify and expedite the addition of channels to the platform, enabling TCL to expand its reach across North America.

Tags:Amagi| CTV| FAST| TCL| Video-on-demand

Roku and FreeWheel Join Forces on TV Streaming Advertising Tech

by Artem Alekseenko

Publishers can now use Roku platform signals to enable advertisers to target specific audiences and measure campaign performance without relying on cookies.

Tags:Advertising| CTV| FreeWheel| Roku TV| streaming

LG Eschews Tradition in Pursuit of a Giant Technology Platform Play

by Omid Rahmat

We knew that LG needed to reorganize. We didn’t know how or when.

Tags:Advertising| CTV| LG| showcase| WebOS

LG Changing to Service-Based Business Model, TV Business Leads the Way

by Omid Rahmat

LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.

Roku and Shopify Partner to Enable In-Stream Purchases on TV

by Artem Alekseenko

This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.

Tags:Advertising| CTV| Roku