
Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV
by Shawnee Blackwood
Home Depot experimenting with shopping codes on Vizio TVs.
Tags:Advertising| CTV| Vizio
by Shawnee Blackwood
Home Depot experimenting with shopping codes on Vizio TVs.
Tags:Advertising| CTV| Vizio
by Shawnee Blackwood
Key features of the update include performance optimization, lowered pricing, enhanced audience targeting, optimized creative, and verified measurement capabilities.
Tags:Advertising| CTV| Smart TV| TV market
by Shawnee Blackwood
OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic and ensure publishers receive a fair share of ad revenue.
Tags:Advertising| CTV| OpenX. TV market
by Omid Rahmat
Loop has an opportunity to define the next generation of displays in bars, restaurants, waiting rooms and other public venues.
Tags:Advertising| CTV| Location-based Entertainment (LBE)| Loop| OOH| showcase
by Shawnee Blackwood
Playing your music through your TV could be a popular use case.
Tags:Advertising| CTV| Roku
by Artem Alekseenko
As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.
Tags:Advertising| CTV| LG
by Artem Alekseenko
DV and Roku are committed to investigating and curbing emerging fraud schemes to preserve advertiser confidence and ensure the integrity of the CTV advertising ecosystem.
Tags:CTV| DoubleVerify| Roku| Stream TV
by Artem Alekseenko
This collaboration aims to simplify and expedite the addition of channels to the platform, enabling TCL to expand its reach across North America.
Tags:Amagi| CTV| FAST| TCL| Video-on-demand
by Artem Alekseenko
Publishers can now use Roku platform signals to enable advertisers to target specific audiences and measure campaign performance without relying on cookies.
Tags:Advertising| CTV| FreeWheel| Roku TV| streaming
by Omid Rahmat
We knew that LG needed to reorganize. We didn’t know how or when.
Tags:Advertising| CTV| LG| showcase| WebOS
by Omid Rahmat
LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.
Tags:Advertising| CTV| LG| showcase| TV Set Market| WebOS
by Artem Alekseenko
This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.
Tags:Advertising| CTV| Roku