CTV – Page 2 – Display Daily

Roku and Shopify Partner to Enable In-Stream Purchases on TV

by Artem Alekseenko

This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.

Tags:Advertising| CTV| Roku

How to Give Away TVs for Fun and Profit

by Omid Rahmat

Giving TVs away today to make more money tomorrow? There’s method in the madness.

Tags:Advertising| CTV| showcase| streaming subscribers| Telly

Mobile’s Dominance Shaken as Connected TV and Desktop Compete for User Screen Time

by Omid Rahmat

As CTV usage continues to surge, the time spent on traditional desktop and laptop screens is predicted to decrease

Tags:computer graphics| CTV| Market Data| smartphone

Samsung, Amazon, and LG Chase Roku in Global CTV Ad Supply Chain

by Artem Alekseenko

Roku maintained its stronghold, with 46% of the open programmatic ad spend directed towards it in Q1’23.

Tags:Advertising| Analytics & Tools| CTV| Pixalate

How Geo-Targeted Connected TVs Boost Advertising Campaigns

by Artem Alekseenko

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising.

Tags:Advertising| CTV| Vizio

Warner Bros. Discovery Launches WBD Stream, a Unified Digital Video Offering for Advertisers

by Shawnee Blackwood

With WBD Stream, advertisers can easily activate direct and programmatic marketplace campaigns to align with content on mobile, desktop, and connected television (CTV).

Tags:Advertising| CTV

LG Patents QR Code-Based System for Purchasing Digital Works and NFTs via a TV Platform

by Omid Rahmat

It may very well be that some TVs could be designated as digital out of home (DOOH) products.

Tags:Blockchain| CTV| Patents

AppLovin Integrates Performance-Based Buying for Connected TV into AppDiscovery Platform

by Artem Alekseenko

CTV is projected to be the fastest-growing medium in 2023, with ad spending anticipated to increase by 21% to surpass $25 billion.

Tags:AppLovin| CTV

Roku advertising platform for streaming TV.

Roku Announces New Features and Partnerships to Boost Advertising Opportunities in the Streaming Era

by Shawnee Blackwood

For the first time in 2022, streaming TV surpassed cable viewing.

Tags:Advertising| CTV| Roku| streaming subscribers

WEBOS 23 WILL BE FOUND IN LG'S 2023 OLED AND LCD TVS. PHOTO: LG

Direct-to-Glass: Doing CTV Right

by Omid Rahmat

What do you do if you are in the CTV business and don’t have a direct-to-glass product or strategy?

Tags:Advertising| CTV| LG

Where Go Gamers, Go All

by Omid Rahmat

There is no one thing that engages the younger generation.

Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.

by Artem Alekseenko

A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …