Augmented Reality


The Perils of AR Display Adventures

by Omid Rahmat

Does anyone who actually makes AR glasses spend any money on determining product=market fit or run focus groups with actual users before going to market?

Tags:AR Glasses| Augmented Reality| Rayneo| showcase

TCL’s Crowdfunding Strategy

by Omid Rahmat

Is it marketing smarts for smart glasses or a Hail Mary for audiences outside of China?

Tags:Artificial Intelligence (AI)| Augmented Reality| CES 2024| Rayneo| showcase| TCL

AR/VR Happenings Tease but Don’t Excite

by Emory Kale

There’s a fair number of AR/VR devices and technologies launching at CES 2024.

Tags:Augmented Reality| CES 2024| headsets| LetinAR| Qualcomm| showcase| VR| Xreal

2023 Sees Significant Decline in VR Market: 24% Drop in Headset Sales

by Shawnee Blackwood

The lack of substantial investments in VR technology by major tech companies, with the exception of Meta, is expected to result in a continued slump in the industry over the next two years.

Tags:Apple| Augmented Reality| headsets| meta| showcase| Steam Consoles| VR

Luxoft and Basemark Join Forces on Automotive AR

by Jon Peddie

Basemark has taken over the automotive augmented reality market with its tooling and software products. Extending their reach further, the company recently announced its new partnership with Luxoft, a DXC Technology company. Luxoft has …

Tags:Augmented Reality| Automotive