NPD: Streaming Players Will Rise Consistently to 2017
40% of US internet homes – 39 million – will own a streaming media player (SMP) by Q1’17, says the NPD Group. Only 16% of these homes owned such a device in Q1’14, and the penetration is expected to reach 24% in Q1’15. Apple and Roku initially drove the SMP market, but since mid-2013, Amazon … Read more