Smart TV


Smart TVs Need Smarter Strategies

by Omid Rahmat

It’s the user, their experiences, their interfaces, that’s what matters when you are making a smart TV. Everyone else is glitter.

Tags:Connected TV| showcase| Smart TV

Samsung Tizen TV

Smart TV Shipments and a Slow Recovery

by Joseph Bryans

2024 may not see a further erosion of demand but it looks like the market will remain flat for a while.

Tags:IDC| Market Data| showcase| Smart TV

Vizio Wants to Work With Other TV OEMS

by Omid Rahmat

The TV OEM landscape has to change, and the middle tier of brands are going to get squeezed out of the business of delivering displays.

Tags:Advertising| Connected TV| showcase| Smart TV| Vizio

Co-Viewing is Better Than Just Viewing

by Omid Rahmat

Roku accounts for a large share of streaming TV time, with 38% of household streaming hours spent on Roku.

Tags:Advertising| Comscore| Connected TV| Roku| Smart TV| streaming

LG Smart TVs Will Send Data Directly to Nielsen

by Shawnee Blackwood

The deal enables advertisers running campaigns on LG smart TVs to receive streaming measurement and big data insights via Nielsen starting in Q1’24

Tags:Advertising| Automatic content recognition| LG| Ratings (e.g. Nielsen)| Smart TV

India Smart TV Market Faces 5% YoY Decline

by Shawnee Blackwood

The Indian TV manufacturing industry is on the rise, with OEMs investing in manufacturing capacity.

Tags:India| LG| Market Data| Oneplus| Samsung| Smart TV| TCL| Xiaomi

Indian TV Market: A Battleground State

by Omid Rahmat

TCL has seen significant growth in its share of the Indian smart TV market over the last quarters.

Tags:India| LG| Make in India| Oneplus| Samsung| Smart TV| TCL| Xiaomi

Xiaomi Dominates India’s Smart TV Market

by Shawnee Blackwood

With manufacturers emphasizing budget-friendly models and frequent price cuts, TVs priced under $200 increased their market share from 26% to 39%.

Tags:IDC| Market Data| Oneplus| Samsung| Smart TV| TCL| Xiaomi