Norbert Hildebrand


It is Time to Say Goodbye!

by Norbert Hildebrand

After more than a decade of writing articles and presenting my opinions and analysis to the more than grateful readers, it is time for me to say “Goodbye!” In other words, I am planning …

Tags:Augmented Reality| Automotive| Mobile Phones| TVs (TV Sets)| Virtual Reality

Can a Virus Help VR to Go Mainstream?

by Norbert Hildebrand

I know this is a stretch for any imagination, however, an increase in the number of outbreaks of new and unknown diseases seems to be the norm today. MERS, SARS and now the new …

Tags:Augmented Reality| Covid-19| VideoConferencing| Virtual Reality

JDI Announces Mass Production of VR Display

by Norbert Hildebrand

I have made several times the argument that VR and AR hardware is limited in its development by the availability of VR and AR specific displays in high quantities. The logic behind this argument …

Tags:Japan Display Inc (JDI)| Virtual Reality

XR For Enterprises – ROI and Buy-In

by Norbert Hildebrand

Some time ago I reported on a webinar organized by Reuters Events and the AREA (Augmented Reality for Enterprise Alliance). They have had a second webinar focusing on the XR value (ROI) and how …

Tags:Augmented Reality| Mixed Reality| Virtual Reality

AR/VR Success – A Question of Form Factor?

by Norbert Hildebrand

The success of AR and VR technology (or the lack thereof) is a highly debated issue in the media between bloggers, analysts, journalists and all the marketing groups pushing their respective products. Besides almost …

Tags:Augmented Reality| Forecasts| SmartGlasses| Smartphones| Virtual Reality


by Norbert Hildebrand

CES 2020 has a lot to offer when it comes to AR / VR. Besides some presentations, there are plenty of exhibitors that identify with AR/VR in one form or another. Filtering the exhibitor …

Tags:Augmented Reality| Samsung| sony| Virtual Reality| Vuzix

XR in Europe

by Norbert Hildebrand

In case you wonder, XR is a term for X {A,V,M, or any other reality you can think of} Reality. In other words we look at the AR / VR market in Europe. First …

Tags:Augmented Reality| Mixed Reality| Training| Virtual Reality

VR Missing Out on Black Friday Again?

by Norbert Hildebrand

If you are located anywhere in the world outside the USA, you may have heard of the Thanksgiving holiday, which is celebrated in many other countries in similar ways, just on different days. In …

Tags:Black Friday| Pricing| Retail| Smartphone Market| TV (Television)| Virtual Reality

Augmented/Virtual Reality in Healthcare, a Success Story?

by Norbert Hildebrand

When we talk about augmented and virtual reality applications we always agree that healthcare is one of the segments where the AR / VR advantages are beyond any discussion of cost effectiveness. From medical …

Tags:Augmented Reality| MEA (Middle East & Africa)| Medical| Virtual Reality

Are We Not Patient Enough With AR/VR?

by Norbert Hildebrand

For years, analysts have fallen into two categories when it comes to AR / VR. There are the ‘Enthusiasts’ that believe that there is no other technology necessary after we are all connected via …

Tags:Augmented Reality| Head Up Displays HUDs| HMDs (Head Mounted Displays)| Holographic Displays

Are We There Yet?

by Norbert Hildebrand

If you ever been with children in a car on an extended road trip, you have heard these dreaded words more often than you would like to admit. On the other hand, they also …

Tags:Automotive| Virtual Reality

Will StarBoard Be Running on Garta This Christmas?

by Norbert Hildebrand

In case you are confused by the title or think that I enjoyed too much booze while writing this article, these are all references to the latest news about Apple’s famed AR glasses. Since …

Tags:Amazon| Apple| Augmented Reality|