Norbert Hildebrand


The Future of VR – A snapshot in time

by Norbert Hildebrand

I have made these points many times before, there are hurdles on the way to the successful mass adoption of VR and AR that have to be overcome. While AR is so far in …

Tags:Augmented Reality| Human Visual System (HVS)| Software| Virtual Reality

Automotive is Becoming a Driver for Display Technology

by Norbert Hildebrand

In past decades, cars and display technology have had a strange relationship. While a lot of car information systems rely on a visual representation of certain data, these readouts were basically all mechanical dials. …

Tags:3D (Three Dimensions)| Automotive| Holographic Displays

AR as in ART?

by Norbert Hildebrand

For quite some time we have seen many installations where AR as in augmented reality is used to create images and information where there is none to begin with. We all have seen the …

Tags:Apple| Augmented Reality

VR – The Escape for the Masses?

by Norbert Hildebrand

The non-profit organization Equality Lab is developing technology to support communities in a variety of tasks with the development of VR experiences that target specific parts of our lives. These areas are easily forgotten …

Tags:Editor| Virtual Reality

VR Social Networks – The Future?

by Norbert Hildebrand

Hello Everyone! Welcome to our DD Lounge, get ready to meet our group today and participate in the meeting about the latest trends in our industry. Can you all hear and see me? – …

Tags:Virtual Reality

Magic Leap vs. Nreal

by Norbert Hildebrand

As some of you may have heard, Magic Leap is suing its competitor, Nreal, in a lawsuit “Magic Leap Inc. v. Xu, 19-cv-03445, U.S. District Court, Northern District of California (San Francisco)” filed on …

Tags:Augmented Reality| Litigation| Patents

Is Immersion a Good Goal to Make VR Better?

by Norbert Hildebrand

When we talk about virtual reality, a good deal is related to how realistic the VR environment is and if the user would accept any such environment as reality. This is all based on …

Tags:Virtual Reality

The VR / AR Market Growth – I am Still Not Convinced

by Norbert Hildebrand

In recent news, market forecasts and surveys seem to hint at an uptick in VR market success. Combine this with the continued support from several large players and it seems that the AR / …

Tags:Augmented Reality| China| Market Data| USA| Virtual Reality

Are We Playing With Fire?

by Norbert Hildebrand

When we write about virtual and augmented reality we measure the success of these new technologies either by their market success or the technological level we can achieve with the latest headset. While the …

Tags:Augmented Reality| HMDs (Head Mounted Displays)| Virtual Reality

Corning Releases New Display Glass “ASTRA”

by Norbert Hildebrand

It has been a few years since Corning announced a new glass type for the display industry, This is changing this year with the announcement of Astra, a new glass type for the LCD …

Tags:Backplanes| Corning| Glass| Materials| Oxide TFTs

What Does Virtual Reality Do To Us?

by Norbert Hildebrand

Following my articles covering VR over the last few months, I have addressed many areas within the virtual reality field from technological status, marketing success or lack thereof, sociological affects, potential applications (consumer, military, …

Tags:Medical| Virtual Reality

AR/VR for the Military

by Norbert Hildebrand

When we discuss non-consumer applications for AR / VR systems, we have to add military applications on this list, for sure. Besides the military affinity to new technologies as a way to achieve an …

Tags:Augmented Reality| Microsoft| Military & Defence| Virtual Reality