Beacon Use Will Rise 14,000%
Almost 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, says Juniper Research. The figure is an increase of more than 14,400% on 2015’s 11 million. Click to enlargeIn-store beacons – now being used by several retailers worldwide, including Macy’s – are consistently generating high redemption rates. Juniper’s research (http://tinyurl.com/ot5rsvl) … Read more