Southeast Asia Entry-Level Smartphone Shipments Rise 28%
While 2022 saw a 13% YoY decline in smartphone shipments in Southeast Asia, budget-priced phone sales rose 28% QoQ in Q4. As for brand performance, Apple and Samsung sustained 2021 volumes while greater than $600 premium segment phones grew 23% YoY. However, in the fourth quarter, as inventory levels and shipments rose for Chinese brands … Read more