There are five new models in the 2023 Bravia XR TV Lineup: X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching movies, streaming apps, gaming and more.
They all have the updated Cognitive Processor XR, featuring the all new XR Clear Image on select models, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.
Additionally, each model offers Acoustic Center Sync, which synchronizes the TV’s audio system with the center channel of a compatible Sony sound bar turning it into the center speaker for the ultimate, immersive at-home experience. For consumers looking for an even more immersive sound experience, each model also works with Sony sound bars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimization. New this year, the X95L features Acoustic Multi-Audio+, using frame tweeters to elevate the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen, perfectly matching with what’s playing on screen.
The 2023 Bravia XR lineup also allows gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimized picture quality while gaming and streaming. Other features include an easy-to-use game menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The game menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favorite titles.
Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency and reviewing energy consumption during use. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings.
Suggested retail price and retail availability will be announced in spring 2023.
New Sony TV Models and Key Features
| Model | BRAVIA XR X95L 4K HDR Mini LED Google TV [85″ class (84.6″ diag.)] |
| Processing | Cognitive Processor XR |
| Backlight Technology | XR Backlight Master Drive |
| Contrast and Color Technology | Mini LED, XR Backlight Master Drive, XR Triluminos Pro |
| Smart TV | Google TV |
| Streaming | BRAVIA CORE app (4K UHD and IMAX Enhanced movies) |
| Gaming | PlayStation 5, Auto HDR Tone Mapping, Auto Genre Picture Mode, Game Menu, HDMI 2.1 |
| Sound Technology | Acoustic Multi-Audio+, Dolby Atmos, frame tweeters |
| Entertainment | IMAX Enhanced, Netflix Adaptive Calibrated Mode |
| Upscaling | XR 4K Upscaling, XR Clear Image |
| Viewing Experience | X-Anti Reflection, X-Wide angle |
| Soundbars | Sony soundbars (Acoustic Center Sync) |
| Eco Settings | Eco dashboard, Easy Setup Wizard |
| Model | BRAVIA XR X93L 4K HDR Mini LED Google TV [85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.)] |
| Processing | Cognitive Processor XR |
| Backlight Technology | XR Backlight Master Drive |
| Contrast and Color Technology | Mini LED, XR Backlight Master Drive, XR Triluminos Pro |
| Smart TV | Google TV |
| Streaming | BRAVIA CORE app (4K UHD and IMAX Enhanced movies) |
| Gaming | PlayStation 5, Auto HDR Tone Mapping, Auto Genre Picture Mode, Game Menu, HDMI 2.1 |
| Sound Technology | Acoustic Multi-Audio, Dolby Atmos, sound positioning tweeters |
| Entertainment | Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode |
| Viewing Experience | X-Anti Reflection, X-Wide angle |
| Soundbars | Sony soundbars (Acoustic Center Sync) |
| Model | BRAVIA XR X90L 4K HDR Full Array LED Google TV |
| Screen Sizes Available | 98″ class (97.5″ diag.), 85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.) |
| TV Processing | Cognitive Processor XR |
| Picture Quality | Wide dynamic contrast, detailed blacks, high peak brightness, and natural colors |
| LED Technology | Full Array LED |
| Brightness | Approximately up to 130% compared to the previous year’s model |
| Backlighting | Precisely controlled |
| Contrast Technology | XR Contrast Booster |
| Color Technology | XR Triluminos Pro |
| Operating System | Google TV |
| Content Available | 700,000+ movies and TV episodes, plus live TV, movies included with BRAVIA CORE app, and games |
| Google Assistant Integration | “Hey Google” voice command |
| PlayStation 5 Compatibility | Auto HDR Tone Mapping, Auto Genre Picture Mode, HDMI 2.1 gaming with 4K/120, VRR, and ALLM |
| Sound Quality | Acoustic Multi-Audio, Dolby Atmos support, sound positioning tweeters |
| Entertainment Features | Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode |
| Upscaling Technology | XR 4K Upscaling, XR Clear Image |
| Sony Soundbar Compatibility | Acoustic Center Sync |
| Room Environment Adaptation | Optional BRAVIA CAM |
| Eco-friendly | Eco dashboard, Easy Setup Wizard |
| Model | BRAVIA XR A95L 4K HDR QD-OLED Google TV |
| Screen Size | 77″ class (76.7″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.) |
| Processor | Cognitive Processor XR |
| Screen Technology | QD-OLED Screen with XR Triluminos Max technology |
| Contrast | Individually lit pixels produce pure black |
| Google TV | See 700,000+ movies and TV episodes, plus live TV10, all in one place. |
| BRAVIA CORE | Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.10,8 |
| PlayStation 5 | Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming. |
| Game Menu | Quickly manage game picture settings and assist functions in a single convenient interface. |
| HDMI 2.1 | Features 4K/120, VRR, and ALLM.14 |
| Entertainment | Support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.6,10 |
| Acoustic Surface Audio+ | Hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.3 |
| Upscaling | XR 4K Upscaling and XR Clear Image for upscaling HD and digital content to near-4K resolution with reduced noise and blur.14 |
| Acoustic Center Sync | Synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.3 |
| BRAVIA CAM | Automatically adjusts picture and sound according to the room environment and seating location.5 |
| Eco Settings | The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment. |
| Model | BRAVIA XR A80L |
| Screen Sizes | 83″ class (82.5″ diag), 77″ class (76.7″ diag), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.) |
| TV Processing | Cognitive Processor XR |
| Picture Features | XR OLED Contrast Pro, XR Triluminos Pro, XR 4K Upscaling, XR Clear Image |
| Audio Features | Acoustic Surface Audio+, Dolby Atmos support, Acoustic Center Sync |
| Google TV | Yes |
| Streaming Content | BRAVIA CORE app (includes high-quality 4K UHD and IMAX Enhanced movies) |
| Gaming Features | PlayStation 5 optimized features, HDMI 2.1 gaming |
| Other Features | Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, Eco dashboard, Game Menu |
| Optional Accessories | BRAVIA CAM |
