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Digital Advertising on Course to Take Over the Advertising Market, but What is the Best Way to Reach the Audience?

OAAA digital advertising

Advertising is a part of our lives, whether we like it or not. In many cases, advertising is the driving force behind the technologies that we are able to use by providing a substantial stream of income to the companies offering hardware and software to the consumer at very reasonable cost. One may argue that … Read more

Rovi’s G-Guide Powers Sharp’s New AQUOS TV

Rovi Corporation today announced Rovi’s G-Guide® will power entertainment discovery on Sharp’s new models of its popular AQUOS TVs available later this month in Japan. The new LC-40W35 TVs feature Rovi’s G-Guide, providing viewers with advanced programming functionality to easily search and connect to their favorite entertainment. As the company with the largest TV market … Read more

Gary’s Book Club Takes Tech Topics Off the Page and On To the Stage at CES® 2017

The Consumer Technology Association (CTA)TM today announced its call for author proposals to join Gary’s Book Club, presented by Barnes & Noble, at CES® 2017. This featured on-site event showcases the works of prominent authors in the tech industry exploring technology’s broad and evolving impact on the global society. CES attendees will again have the … Read more

Dynamic CES Asia Conference Program to Touch on Top Tech Industry Trends

From robots and drones to the future of TV and beyond, CES Asia™ 2016 conference sessions will explore the technologies changing and improving our world and bringing the next big thing to consumers. Attendees will gain access to the industry’s top voices in more than 50 conference sessions over three full days. Owned and produced … Read more

Panasonic Commercializes a High Dielectric Constant Encapsulation Material Suitable for Finger-Print Recognition Sensor Packages

Panasonic Corporation today announced that it has commercialized an encapsulation material having a high dielectric constant that is suitable for finger-print recognition sensor packages to be incorporated in mobile devices, and will start full-scale mass production of the product in April 2016. This material helps improve the performance as well as reduce the size and … Read more

Daktronics Acquires Adflow

Daktronics has acquired Canada’s Adflow Networks – and, in the process, Adflow’s Dynamic Messaging System digital signage platform. Adflow will operate as a subsidiary of Daktronics, and the workforce will remain intact. Further details were not disclosed. Analyst Comment This acquisition marks a change for Daktronics, which is known for producing large-format displays based on … Read more

Nielsen Ups Information on Connected Devices

Nielsen’s data about connected TV devices will be available to clients beginning on the 25th April. The company is creating a new ‘viewing source bucket’ called Total Use of Television (TUT), which adds TV-connected device usage to traditional television usage, for a complete view of the use of the TV set. It will show how … Read more

Germany Set for T2 Launch

Germany will begin its rollout of the DVB-T2 platform on the 31st May this year. The first multiplex, carrying six public and commercial TV channels, will serve urban areas. These will include sections of Berlin, Hamburg, Hannover, Bremen, Munich and Cologne. A regular service, carrying around 40 channels, will be launched in the trial areas … Read more