Nielsen Ups Information on Connected Devices

Nielsen’s data about connected TV devices will be available to clients beginning on the 25th April. The company is creating a new ‘viewing source bucket’ called Total Use of Television (TUT), which adds TV-connected device usage to traditional television usage, for a complete view of the use of the TV set. It will show how many consumers use a specific brand of connected device (i.e. Roku sticks, Apple TV, connected consoles), how often and for how long.