Samsung, Amazon, and LG Chase Roku in Global CTV Ad Supply Chain
by Artem Alekseenko
Roku maintained its stronghold, with 46% of the open programmatic ad spend directed towards it in Q1’23.
Tags:Advertising| Analytics & Tools| CTV| Pixalate
How Geo-Targeted Connected TVs Boost Advertising Campaigns
by Artem Alekseenko
A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising.
Tags:Advertising| CTV| Vizio
DirectTV Stream Customers Jump to Head of Queue for Free 55” Dual-Screen Television from Telly
by Shawnee Blackwood
Telly gets a major marketing promotion going with DirectTV because who doesn’t love free stuff.
Tags:Advertising| streaming| TV| TVs (TV Sets)
Warner Bros. Discovery Launches WBD Stream, a Unified Digital Video Offering for Advertisers
by Shawnee Blackwood
With WBD Stream, advertisers can easily activate direct and programmatic marketplace campaigns to align with content on mobile, desktop, and connected television (CTV).
Tags:Advertising| CTV
Vizio Weathers Smart TV Storms of Q1’23 With Streaming Service Revenues
by Omid Rahmat
The big drop in smart TV sales was offset by revenues from various aspects of its streaming services is interesting by itself alone.
Tags:Advertising| financials| Smart TV| streaming subscribers| Vizio
How Would You Like a Free TV?
by Shawnee Blackwood
TeeVee Corporation has recently unveiled an innovative ad-supported free television platform, Telly Free TV. This disruptive move is the brainchild of Pluto TV’s co-founder, Ilya Pozin, and aims to offer consumers a free TV …
Tags:Advertising| Pluto TV| TV Sets
YouTube’s Growing Dominance on TV Screens: Viewership, Advertising, and Competition with Streaming Services
by Omid Rahmat
Almost half of YouTube viewership now occurs on TV screens.
Tags:Advertising| connect tv| YouTube
Roku Announces New Features and Partnerships to Boost Advertising Opportunities in the Streaming Era
by Shawnee Blackwood
For the first time in 2022, streaming TV surpassed cable viewing.
Tags:Advertising| CTV| Roku| streaming subscribers
Direct-to-Glass: Doing CTV Right
by Omid Rahmat
What do you do if you are in the CTV business and don’t have a direct-to-glass product or strategy?
Tags:Advertising| CTV| LG
Audiencex and Geenee AR Partner to Deliver Innovative AR Advertising Solutions
by Artem Alekseenko
The partnership will offer AR advertising solutions for brands and agencies to take advantage of immersive virtual try-on technology.
Tags:Advertising| Artificial Intelligence (AI)| Audiencex| Augmented Reality|
Where Go Gamers, Go All
by Omid Rahmat
There is no one thing that engages the younger generation.
Tags:Advertising| Cloud Gaming| CTV| FAST| Gamers| LG
Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.
by Artem Alekseenko
A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …
Tags:Advertising| CTV| FAST| | Gamer| LG
