Roku Announces New Features and Partnerships to Boost Advertising Opportunities in the Streaming Era

Roku advertising platform for streaming TV.

For the first time in 2022, streaming TV surpassed cable viewing, and Roku now reaches nearly half of all broadband homes in the U.S. In response to this milestone, Roku has announced new programming, experiences, and tools to help brands capitalize on the growing streaming market. These new features aim to make it easier for businesses to build their presence in a world where all TV will be streamed.

One of Roku’s recent announcements includes the launch of Roku City Brand Experiences, which will provide marketers with a unique platform to reach the nearly 40 million homes that enjoy Roku City each month. McDonald’s will be the first brand to take advantage of this new feature, solidifying its position as an innovative force in the world of marketing.

Additionally, Roku is expanding its content discovery options with new home and garden and sports experiences. These features will allow brands to actively host content, curated from across all of TV, right from the Roku home screen. Roku is also enhancing its original programming lineup with new shows such as “Side Hustlers,” “Celebrity Family Cook Off,” “Carpe DM with Juanpa,” and more.

Roku’s new Commerce+ Partnerships will enable marketers to leverage data, experiences, and measurement from top retailers and marketplaces like Instacart, Best Buy, Cox Automotive, DoorDash, Kroger, and Walmart. This will help shorten the path-to-purchase for most Ad Age 200 brands.

The company has also introduced a Primetime Reach Guarantee, allowing advertisers to buy campaigns with the assurance that they will reach more TV households in primetime than the average program on a top-five cable network on traditional TV. This move brings the vast reach of cable advertising to TV streaming, helping brands stand out.

Roku’s Contextual AI feature will enable brands to automatically run their ads next to the most relevant moments in every show and movie on The Roku Channel. Roku’s artificial intelligence will search the library for iconic plot moments that match a brand’s message and place their ads in real time.

With these new features and partnerships, Roku is poised to provide brands with more opportunities to reach their target audience in a world where streaming is becoming the dominant form of TV consumption.