Advertising – Page 4 – Display Daily

Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.

by Artem Alekseenko

A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …

Advancements in Advertising for Media and Entertainment on Connected TV Platforms

by Omid Rahmat

Calling televisions TVs seems like it belongs in another century. They do much more than transmitting visuals from a distance.

Tags:Advertising| FAST| TVs (TV Sets)| Vizio

Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

by Artem Alekseenko

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …

Tags:Advertising| DOOH| OAAA

Video Represents 40% of Programmatic Ad Spend in OOH

by Omid Rahmat

Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …

Tags:Advertising| Billboards| DOOH| Kiosks| Market Data

Links Week Starting 21st November 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. Comcast To Bring Dolby Vision HDR World …

Glass-Media and Wi-Charge Put New Charge into Retail Display Advertising Market

by Artem Alekseenko

Glass-Media, a leading market innovator and disruptor in digital signage, and Wi-Charge, the leader in long-range wireless power solutions, announced a partnership to deliver a new generation of smart and engaging wirelessly powered advertising video …

Tags:Advertising| Wireless| Wireless Charging

Links Week Starting 3rd October 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week – only a few as I have …

LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions

by Artem Alekseenko

LG Ads Solutions, the connected TV and cross-screen advertising service, announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put …

Tags:Advertising| LG Electronics (LGE)

TCL Settles 120Hz Class Action in California Out of Court

by Bob Raikes

What They Say A class action in California has been settled by TCL for $2.9 million over a claim by TCL that its sets were deceptively advertised as having “120Hz CMI,” “120Hz Clear Motion …

Tags:Advertising| Litigation| TCL| TVs (TV Sets)| USA

Gamers on Smart TVs Difficult To Reach With Traditional Ads: Samsung Study

by Bob Raikes

What They Say A report by Samsung Ads said that it is harder to get to gamers using traditional linear media. NextTV said that compared to all Samsung smart TV users, gamers spend 42% …

Tags:Advertising| Game Playing| SVOD| USA

Will Streaming Take Over?

by Bob Raikes

What They Say Kagan said after a survey of US adult internet uses that it estimates that US households used 6.8 streaming video services on average in March 2022. The result showed that paid …

Tags:Advertising| Roku| Smart TV| Streaming Video| USA

Links Week Starting 13th June 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. (I’m still catching up after Display Week!) …