Advertising – Page 13 – Display Daily

Advanced Advertising at the NYC Television Week

by Raverstead

The NYC Television Week hosted another conference that focused on Advanced Advertising in the TV space. There were several panels focusing on topics from big data, targeting advertising and programmatic TV (automated and dynamic …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| NYC Television Week| Vol 21 - Issue 46

DPAA Video Everywhere Summit Says Digital Advertising is Taking-Off

by Helen Vince

DPAA – The DPAA (Digital Place Based Advertising Association) organized The Video Everywhere Summit on November 4 in New York City. The conference addresses the advertising industry, agencies, advertisers and digital signage networks (digital out of …

Tags:Advertising| DPAA Video Everywhere Summit| Vol 21 - Issue 45

Successful Mobile Ad Design Depends on GDP – Says Todacell

by Norbert Hildebrand Don't Use

Mobile Displays – Todacell is an international advertising network with offices in the US, Europe and Israel. The company found that there were some inconsistencies in advertising response which they could not explain -what worked …

CEOs Choose DOOH Over (Almost) Everything

by Super User

A Censuswide survey in the UK has found that as many as 66% of CEOs believe that premium DOOH is the most effective advertising medium. The platform was second only to TV (74%). DOOH’s …

Tags:Advertising| DOOH| Large Display Monitor| Vol 21 - Issue 39| Volume 21

CBS Outdoor Rebrands as Outfront Media

by Super User

Following its spin-off from parent company CBS Corp. (Display Monitor Vol 21 No 12), CBS Outdoor Americas has rebranded itself. From 20th November the company will be known as ‘Outfront Media’. More than 100,000 …