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Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate

DOOH Shows Recovery to Pre-Pandemic Levels

by Omid Rahmat

Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.

Tags:Advertising| DOOH| Financial Data| JCDecaux

How to Give Away TVs for Fun and Profit

by Omid Rahmat

Giving TVs away today to make more money tomorrow? There’s method in the madness.

Tags:Advertising| CTV| showcase| streaming subscribers| Telly