Vizio’s Performance Provides Useful Smart TV Strategies
by Omid Rahmat
When faced with slowdowns and drops in demand for TVs, there are other options to grow your revenues. Are they right for you?
Tags:Advertising| Connected TV| Smart TV| Vizio
by Omid Rahmat
When faced with slowdowns and drops in demand for TVs, there are other options to grow your revenues. Are they right for you?
Tags:Advertising| Connected TV| Smart TV| Vizio
by Artem Alekseenko
Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.
Tags:Advertising| Connected TV (CTV)| Pixalate
by Omid Rahmat
Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.
Tags:Advertising| DOOH| Financial Data| JCDecaux
by Artem Alekseenko
Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.
Tags:Advertising| Digital Signage| DOOH| LED| LedFoil| showcase
by Shawnee Blackwood
VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.
Tags:Advertising| Automotive| DOOH| PLF
by Artem Alekseenko
Advertisers can optimize their campaigns by targeting ZIP codes that align most closely with their desired audiences.
Tags:Advertising| Connected TV (CTV)| Simpli.fi| ZTV
by Artem Alekseenko
As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.
Tags:Advertising| CTV| LG
by Artem Alekseenko
Publishers can now use Roku platform signals to enable advertisers to target specific audiences and measure campaign performance without relying on cookies.
Tags:Advertising| CTV| FreeWheel| Roku TV| streaming
by Omid Rahmat
We knew that LG needed to reorganize. We didn’t know how or when.
Tags:Advertising| CTV| LG| showcase| WebOS
by Omid Rahmat
LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.
Tags:Advertising| CTV| LG| showcase| TV Set Market| WebOS
by Artem Alekseenko
This integration brings a seamless checkout experience to advertisements streamed on Roku devices, creating an entirely new advertising channel for Shopify merchants.
Tags:Advertising| CTV| Roku
by Omid Rahmat
Giving TVs away today to make more money tomorrow? There’s method in the madness.
Tags:Advertising| CTV| showcase| streaming subscribers| Telly