TiVo Rolls Out New Cross-Screen Ad Platform

TiVo has unveiled its TiVo One cross-screen ad platform, integrating ad inventory across various endpoints, including home and car.

Source: Xperi

TiVo One is designed to help brands optimize their advertising campaigns, analyze customer attribution across different channels and devices, and gain insights into the most engaging devices and distribution platforms. Initially, TiVo One offers a ‘Homepage Ad’ unit, enabling brands to deliver targeted advertising through linear and OTT ad promotions.

Key features of the TiVo One Ad Platform include cross-platform and global reach, branded experiences with enhanced graphic displays, precision targeting based on viewing behaviors and profiles, and advanced measurement capabilities for real-time tracking, analysis, and optimization of campaigns.