U.S. pay TV penetration to fall below 50% in 2026
What They Say DigitalTVResearch forecast that traditional pay TV penetration in the US will slip below 50% of TV households in 2026 – down from 91% in 2010 and down from 60% in 2021. Digital TV Research forecasts 60 million pay TV subscribers by 2027; declining from 105 million in the peak year of 2010. … Read more