Augmented Reality – Page 92

Microsoft HoloLens Triples its Availability

by Andrew Fenn

Microsoft has launched its HoloLens headset to 29 new European markets, almost tripling the number of countries where the device is available, up to 39. The initial development version of HoloLens launched in the …

Tags:AR/VR| Augmented Reality| Microsoft| Mobile Display Monitor| Vol 24 - Issue 41

Amazon Adds Augmented Reality to iOS App

by Andrew Fenn

Amazon has added an augmented reality function its iOS app. AR View allows customers to visualise how “thousands” of items will look in their own home. The feature can be accessed by pressing the …

Tags:Amazon| AR/VR| Augmented Reality| Mobile Display Monitor| Vol 24 - Issue 41

ThirdEye Has X1 Eyewear and Software

by Bob Raikes

ThirdEye Gen, Inc released the X1 Smart Glasses with Enterprise Solutions Platform and announced the creation of the ThirdEye App Store. The company said that its HD (1280 x 720) display is the equivalent …

Tags:Augmented Reality| Eyewear| Mobile Display Monitor| Vol 24 - Issue 41

Ray Tracing May be Accelerated by 150X

by Bob Raikes

A hat tip to Jon Peddie’s TechWatch for reporting on new AR/VR-oriented ray tracing. Ray tracing is capable of creating scenes and objects that are genuinely photo-realistic, but takes a huge amount of processor …

NYVR Expo and Conference

by Norbert Hildebrand

The NYVR Expo is a new conference taking place together with the NY PhotoPlus Exhibition and conference. As can be expected, the NYVR was just a side show for the NY PhotoPlus event. While …

Samsung to Support VR/AR Start-ups

by Andrew Fenn

Samsung Electronics has announced that it will invest in seven new start-ups created by Samsung employees, off the back of the company’s C-Lab programme, which encourages spin-offs from projects. Among the seven start-ups receiving …

Magic Leap Raises Half a Billion Dollars in Latest Funding Round

by Andrew Fenn

Mixed and augmented reality start-up Magic Leap has announced that it has raised another $502 million in its Series D round of funding. Temasek leads the investment round, with further contributions from EDBI, Grupo …

Tags:Augmented Reality| Investment| Mobile Display Monitor| Vol 24 - Issue 40

Sephora Ups the “Wow Factor” with Virtual Make-up App

by Andrew Fenn

Cosmetics firm Sephora has introduced innovative new technology to allow its customers to try before they buy. Using an updated version of Sephora Virtual Artist, an iPad-based augmented reality app, visitor’s to the company’s …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Retail| Vol 24 - Issue 40

VR/AR/MR/HUD Session Summary from Display Summit 2017

by Chris Chinnock

This year’s Display Summit event took place with support from Rockwell Collins. Most of the content was about big displays, but this session covered mobile displays. This session focused on the use of AR/VR/MR/HUD …

AR to Hit 900M Users as Facebook Stumbles on VR Adoption

by Steve Sechrist

In case you missed it, at the most recent Facebook virtual reality developer event last week, the top social network founder, Mark Zuckerberg, announced in his keynote the aggressive goal of 1 billion VR …

Tags:Augmented Reality| Emerging Markets| Market Data| Oculus VR| Vol 24 - Issue 39

Apple Tours the World in Support of AR

by Norbert Hildebrand

Tim Cook, CEO of Apple has been supporting AR and the release of the ARKit through many CEO interviews with news outlets and analysts around the globe. The latest was with the UK-based Independent …

Tags:Apple| Augmented Reality| Mobile Display Monitor| Vol 24 - Issue 38

Rumor – Intel Shuts Down Recon Instruments and Changes Wearable Strategy

by Norbert Hildebrand

In recent months Intel seems to have changed its strategy of fighting for a market position in the wearable and augmented / virtual reality market. After earlier investments in the technology as well as …