Advertising – Page 2 – Display Daily

A New TV OS and CTV’s Growing Value to Advertisers

by Omid Rahmat

TV software is an opportunity for growth and bigger profits. Could it change the dynamics of TV pricing?

Tags:Advertising| CTV| Smart TV

TiVo Rolls Out New Cross-Screen Ad Platform

by Joseph Bryans

TiVo One integrates ad inventory across various endpoints including home and car.

Tags:Advertising| Tivo| TV OS| Xperi

Samsung Could Define the Next Generation of TV Experiences but Will It

by Omid Rahmat

Samsung’s reach is massive in TVs, but also in smartphones, and many other areas of the connected world.

New TV Business Model: Have Consumers Pay Twice for the Same Set

by Omid Rahmat

Samsung Ads now allow advertisers to campaign across connected TVs and mobile, from Samsung TVs to Galaxy phones.

Tags:Advertising| Samsung| showcase| TV market

Walmart’s Acquisition of Vizio is Disruptive and Explosive Combined

by Emory Kale

Who said TVs are boring? We did, but this changes everything and 2024 is going to be a heck of a ride for the industry.

Tags:Advertising| Connected TV| showcase| Smart TV| Walmart

Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV

by Shawnee Blackwood

Home Depot experimenting with shopping codes on Vizio TVs.

Tags:Advertising| CTV| Vizio

Mntn Unveils Major Software Update for Performance TV Advertising

by Shawnee Blackwood

Key features of the update include performance optimization, lowered pricing, enhanced audience targeting, optimized creative, and verified measurement capabilities.

Tags:Advertising| CTV| Smart TV| TV market

OpenX Launches Initiative to Increase Transparency and Quality in CTV Advertising

by Shawnee Blackwood

OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic and ensure publishers receive a fair share of ad revenue.

Tags:Advertising| CTV| OpenX. TV market

Vizio Wants to Work With Other TV OEMS

by Omid Rahmat

The TV OEM landscape has to change, and the middle tier of brands are going to get squeezed out of the business of delivering displays.

Tags:Advertising| Connected TV| showcase| Smart TV| Vizio

Loop’s Streaming Entertainment Makes a Case for Transforming Out-of-Home TV Screens

by Omid Rahmat

Loop has an opportunity to define the next generation of displays in bars, restaurants, waiting rooms and other public venues.

Roku Delivers Strong Q3 Results As Margins Decline

by Shawnee Blackwood

YoY growth in video advertising on its platform outpaced both the overall ad market and TV advertising.

Tags:Advertising| Connected TV| financials| Roku

Co-Viewing is Better Than Just Viewing

by Omid Rahmat

Roku accounts for a large share of streaming TV time, with 38% of household streaming hours spent on Roku.