US consultancies, Conviva and nScreen Media said that its latest research, based on looking at more than 20 billion OTT streams per month from 2 million viewing screens globally have shown that the way content is watched is changing.
Key video streaming data points include:
- Connected TV usage increased 50% between Q1 2015 and Q1 2016
- PC and smartphone usage decreased 10 and 20%, respectively
- For binge watching, viewers prefer a connected TV (40% more preferred than a tablet and 50% more preferred than both a smartphone or PC)
- Seventy-nine% of out-of-home video requests came from tablets and smartphones; 13% came from laptops
- Short form content is most popular within the home (19% live; 53% short; and 27% long)
- Long form content is most popular outside the home (25% live; 36% short; and 39% long)
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