Verizon Still Sees Problems with DOOH Spending
What They Say Verizon put out a report on DOOH advertisers and their views. It highlighted that DOOH is getting more attractive as consumers get ‘device fatigue’. After cutting back, advertisers are planning to spend more on DOOH, but 53% find it ‘difficult’ today. The top-three obstacles when buying DOOH among advertisers/marketers are “high costs” … Read more