Omdia Research Finds US Virtual Pay TV Users Over-Index Substantially in Video Services
New research from Omdia has found that the average virtual pay TV user utilized 13.5 video services per month compared to the average video household* at 7.4 services during 2021. The latest outlook comes from Omdia’s TV & Online Video Intelligence Service, which provides subscription video on demand (SVOD), advertisement-based video (AVOD), and pay TV … Read more