JCDecaux Enters into a Strategic Alliance with Displayce Including a Majority Stake to Make it a Benchmark DSP in Outdoor Advertising
JCDecaux SA, the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up created in 2014 and exclusively dedicated to the … Read more