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Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, makes OOH advertising an attractive and lucrative sector for investors looking to capitalize on its expanding market share. According to the … Read more

Smart TVs Outpace Bridge Devices for Streaming Video in Connected Homes

According to Aluma Insights, in the early days of connected TV, consumers used various bridge devices to connect high-speed internet services to home televisions. However, as costs decreased, smart TV penetration increased, and today, nearly all of the 64% of broadband households with smart TVs have them connected directly to the internet. Interestingly, 39% have … Read more

2023 Forecast for Worldwide IT Spending Lowered for Fifth Consecutive Month Due to Weakening Economy

Worldwide IT spending growth, technology investments are showing the impact of a weakening economy, leading to a reduction in IDC’s 2023 forecast for the fifth consecutive month. IDC projects a 4.4% growth in constant currency to reach $3.25 trillion in IT spending this year, slightly down from 4.5% in the previous month’s forecast. This represents … Read more

Ströer Publishes Green Report for DOOH as Part of Annual Reporting

Ströer released its fourth Group Sustainability Report 2022, which coincides with its Annual Report for the first time. The report details Ströer’s sustainability strategy and covers four sub-areas: Environment, Employees, Business Partners & Society, and Governance. Prepared according to the Global Reporting Initiative’s internationally recognized standards, the report highlights the progress, developments, and focus of … Read more