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Technology Helps Basic Industries

I had hoped to ‘get caught up’ this week having spent a couple of days in Germany at the Fujitsu Forum and seeing clients. I had managed to get the Electronica report written up, but underestimated the time it would take to process all the pictures and get the stories onto the website. We continue … Read more

NYC Media Lab Five-Minute Pitches

The Future Media Lab from NYU Engineering profiled their live VR performance of Hamlet during this session and demonstrated it in the nearby demo area. This may be the first demonstration of this kind. The idea is to create a virtual set for the performance of Hamlet. The user at the Exploring Future Reality workshop … Read more

FOVE Shows Eyetracking Technology

Fove had a demo and a presentation at the Exploring Future Reality workshop where they showed their eyetracking technology. This is based upon six IR emitters and two sensors and is integrated into their own VR headset. One drawback – you can’t wear your glasses so the images I saw were all a bit out … Read more

Opportunities and Challenges in AR & VR Hardware and Software

Winslow Burkeson of the Rory Meyers College of Nursing at NYU described what he called “experiential supercomputing”. He is basically trying to build a medical holodeck with funding from the National Science Foundation. It will apparently combine motion capture, interaction gloves and a physical space to roam within, presumably while wearing some sort of HMD. … Read more

Verizon Describes Its “envrmnt’ Platform

Christian Egeler noted that Verizon is more than just a wireless cellular service provider. They own AOL, The Huffington Post, Hearst Publishing, Engadget, TechCrunch and more, offering services in big data, security, advertising, IOT and CDN. They now see themselves as the bridge between content, advertising, streaming, retail and the network. In VR, they want … Read more

360º Experiments with Media Companies

This session at the NYC event focused on what some leading media companies are doing to develop and distribute mostly VR content. For example, the NY Times started doing 360º VR news stories about a year ago and distributed 1 million Goggle cardboard headsets to their subscribers. Now, they are offering a Daily 360 VR … Read more

Advertising and Marketing Panel Looks at Advertising

This panel explored how VR and AR are being used by advertisers today. The first conclusion: no one is making money in this area right now and there is no good way to measure return on investment. There is a lot of interest from brands in this new medium, but the panelists all agreed that … Read more

The Business of VR Will Grow

This session featured a summary of market data for VR presented by Justin Hendrix of the NYC Media Lab. He started by showing the famous Gartner hype cycle chart that currently places AR near the bottom of the “Trough of Disillusionment” and VR on the “Slope of Enlightenment.” We are now in the midst of … Read more

What is Reality?

This panel focused on how VR/AR will change the world. In this session, leading AR/VR developers discussed how they have been impressed with this new medium and provided examples of content that had an emotional impact on them. This included 360º documentaries that created a much greater sense of empathy, but also came with a … Read more

NYC Media Lab Hosts “Exploring Future Reality” Workshop

This was a one day event hosted in Manhattan that featured a number of panel discussions, AR/VR exhibits and a series of five minute technology pitches. It was quite a good event and cast a light on the many AR/VR activities underway in the New York area – much more than I was aware of. … Read more