La Nación, that publishes a daily newspaper in Argentina, is to launch an integrated digital and broadcast OTT TV service named LN+ to 42 million Argentines. Lemonwhale will be delivering the online web TV platform for all browsers and devices, as well as digital TV applications for iOS and Android platforms.
Guillermo Rivaben, CEO at La Nación stated that last April the newspaper started an audiovisual project with a series of interviews called Conversaciones, and this year created the newscast La Nación PM. He also stated that due to the success of these projects, and that they already a mobile digital audience of 11 million monthly users, they decided to take the step to OTT TV.
