O2 Czech Republic has announced the launch of its HbbTV platform, which comes with an integrated SMS payment app, which was developed by Mautilus. This is claimed to be the first service in Europe to include a payment gateway via HbbTV in terrestrial free-to-air channels.
The app will allow users to purchase access to premium content on the O2 TV sports channel through SMS via a mobile phone. Also, users can get access to a VOD archive and to the last 50 hours of content broadcast.
