AOC and Philips Monitors Combine in UK

MMD has reorganised its sales activities in the UK so that sales of both the AOC and Philips brands will be handled by the same team, a move that has already happened in other territories. The team will be run by Paul Butler who was already running the AOC brand business.

Nathan Blank will take the role of Senior Channel Manager and a new arrival is Key Account Manager, Mano Parmar. Simon Fuller as Key account Manager completes the line-up.

Analyst Comment

Long term readers may remember Paul from his time working for LDM’s publisher, Meko. Congratulations to him!

When AOC took over the Philips brand for monitors in Europe, the structures were very separate, but gradually back end, then product marketing and now sales and marketing are, effectively, integrated. (BR)