NPD in the US said that according to its NPD Group Connected Intelligence Home Entertainment Report, there has been a steady increase in interest in UltraHD TVs in the US. 38% of the 5,364 consumers that NPD surveyed said they are very, or somewhat, likely to use a 4K TV in the future, an increase of five percentage points since Q1 of this year.
John BuffoneAs of Q3, 87 percent of installed 4K TVs had active internet connections. In Q3 2016, 32% of U.S. Internet homes had at least one installed streaming media player, an increase of seven million homes over the past year, fueled by the growing number of streaming TV services. While a limited number of streaming media player owners have used a 4K streamer, findings show growth in awareness, interest and usage, driven by Millennials. Over one-third of consumers are aware of 4K streaming media player availability and this number jumps to 52% of Millennials surveyed. Millennials are also the most eager to use these products with 39% stating they have interest in future usage.
“Content distributors with an infrastructure prepared to offer 4K UHD video streaming are poised to take advantage of the pending inflection point in the display and TV programming industries, as viewers who stream video will be the first to expect their movies and TV shows delivered in 4K resolution,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence.
