IHS has said that although TV sales are slow this year, the demand for UltraHD panels continues to grow and by next year it forecasts that the volume will double to 40 million units this year and will represent 40% of the total TV panel shipment area. Volume will reach 67 millions next year.
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Increased demand for UHD TV has led to the narrowing in the price gap. The average selling price for an open-cell 55-inch UHD liquid crystal display reached $255 in September 2015, which is about 11 percent higher than a full HD (FHD) display, but sharply lower than 30 percent pricing gap year ago.
Analyst Comment
Of course, large TVs are where you are likely to see more difference in UltraHD (or some difference, depending on who you believe), so the high end of the TV market is bound to go UltraHD quickly. Tough market conditions also mean that brands are very keen to try to maintain ASPs by pushing consumers to buy bigger and more expensive sets. (BR)
