The UHD Alliance was providing briefing to update the media and customers on current and future activities. The first thing that spokesperson Dan Schinasi from Samsung Electronics noted was that the organization now has ten new members including Google and Asus.
Strategically, the organization plans to focus more on out-reach and education for retailers and consumers. They have also added new categories for Premium certification as well: set top boxes, streaming devices and desktop PCs. Apparently, no products have yet been certified, however. Schinasi said on the roadmap are plans to work on broadcast products as well, where the focus will be on a quality experience, which will be related to data rates and the color gamut, he said.
The UHD Alliance web site has been updated with a new sister portal at https://experienceuhd.com/. This includes a list of certified products (TVs, monitors, Blu-ray players and mobile devices), set-up instructions and more. Some new videos have been prepared to focus on the key vectors of the value propositions of UHD (resolution, HDR, wide color gamut and immersive audio).
The UHDA has also been involved with the interop testing (plug-fests) sponsored by the CTA. This includes testing of physical media as well as streaming sources.