TCL unveiled its latest product line-up for the Middle East and Africa (MEA) market during an exclusive launch event held in Dubai.
Its 2023 C Series MiniLED and QLED TVs, notably the TCL C845, the latest addition to their MiniLED TV line-up, were among the main attractions. This product showcases the latest generation MiniLED technology with more local dimming zones. Coupled with high efficiency and wide luminous angle MiniLEDs, the C845 achieves a brightness level of up to HDR 2000 nits. The product line is available in various sizes ranging from 55”, 65”, 75”, and 85” models. The TVs use the AiPQ Processor 3.0 and offer immersive audio via Dolby Vision IQ qnd Dolby Atmos. For gaming enthusiasts, TCL unveiled the TCL C745 and C645 QLED TVs. The C745 merges QLED and full array local dimming technology, featuring 4K HDR, a 144Hz VRR, and a 240Hz game accelerator.
TCL also announced multiple marketing partnerships at the launch event. One was the partnership announcement with Arsenal Football Club, establishing TCL as the official regional consumer electronics partner of the club. This sponsorship aligns with TCL’s global strategy to increase its influence through sports. TCL has also expanded its cricket portfolio in the MEA market with partnerships with the Abu Dhabi Knight Riders, Peshawar Zalmi, and the Pakistan Cricket Team. Globally, the company established partnerships with leading football teams like the Spanish and Italian national teams and are an official partner of the NFL in the US.
