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LG Smart TVs Will Send Data Directly to Nielsen

by Shawnee Blackwood

The deal enables advertisers running campaigns on LG smart TVs to receive streaming measurement and big data insights via Nielsen starting in Q1’24

Tags:Advertising| Automatic content recognition| LG| Ratings (e.g. Nielsen)| Smart TV

India Smart TV Market Faces 5% YoY Decline

by Shawnee Blackwood

The Indian TV manufacturing industry is on the rise, with OEMs investing in manufacturing capacity.

Tags:India| LG| Market Data| Oneplus| Samsung| Smart TV| TCL| Xiaomi

Indian TV Market: A Battleground State

by Omid Rahmat

TCL has seen significant growth in its share of the Indian smart TV market over the last quarters.

Tags:India| LG| Make in India| Oneplus| Samsung| Smart TV| TCL| Xiaomi

Xiaomi Dominates India’s Smart TV Market

by Shawnee Blackwood

With manufacturers emphasizing budget-friendly models and frequent price cuts, TVs priced under $200 increased their market share from 26% to 39%.

Tags:IDC| Market Data| Oneplus| Samsung| Smart TV| TCL| Xiaomi

Bet on TVs Down the Line

by Omid Rahmat

TVs are not TVs any more. They are so much more than that. They may even be slot machines if you have the stomach for it.

Tags:Connected TV| FAST| OTT| showcase| Smart TV