Empowering display industry professionals with cutting-edge insights and analysis
by Andrew Fenn
Coca-Cola capitalised on the smart technology of Digital Out-of-Home advertising’s real-time data analysis features in Belgium this summer. As part of its dynamic advertising campaign, the brand promoted its products across Clear Channel Belgium’s …
Tags:Digital Signage| DOOH| Large Display Monitor| Vol 24 - Issue 40
by Andrew Fenn
Shopping giant Westfield is in the process of rolling out a modern digital signage solution to its 17 malls in the US, in a new partnership with Esprit Digital, which supplied the hardware. The …
Tags:Digital Signage| DOOH| Large Display Monitor| Retail| Vol 24 - Issue 39
by Andrew Fenn
A four-year legal battle between anti-billboard group Scenic America and the Outdoor Advertising Association of America (OAAA) has come to an end. A US District Court judge originally dismissed the case without prejudice back …
Tags:Digital Signage| DOOH| Large Display Monitor| Outdoor Displays| USA| Vol 24 - Issue 39
by Andrew Fenn
Clear Channel Airports has signed a 10-year media deal with Seattle-Tacoma International Airport, affectionately known as Sea-Tac. Clear Channel has provided Sea-Tac with digital advertising since 2007, and the new 10-year deal will see …
Tags:Aviation| ClearChannel| DOOH| Large Display Monitor| Vol 24 - Issue 39
by Andrew Fenn
As more and more airports are employing the services of visual design firms to implement modern Digital-Out-of-Home advertising makeovers, Eurostat has released new figures revealing the top 10 busiest airports in Europe. In the …
Tags:Aviation| DOOH| Large Display Monitor| Vol 24 - Issue 39
by Andrew Fenn
Stratacache has announced the launch of its new Latin American division, Stratacache LatAm. From its headquarters in Mexico City, Stratacache LatAm is “focused on delivering scalable, fully managed digital media solutions to the Latin …
Tags:Digital Signage| DOOH| Large Display Monitor| LATAM| Vol 24 - Issue 39
by Andrew Fenn
Beaver Group has continued its nationwide DOOH project with IKEA, providing digital signage for its new Sheffield branch, which opened earlier this month. The digital signage solution includes displays throughout the store and in …
Tags:DOOH| Large Display Monitor| | Retail| UK (United Kingdom)| Vol 24 - Issue 38
by Andrew Fenn
Ballyhoo Media, a start-up based out of Miami, has created a furore in the DOOH industry, by installing back-to-back 46′ LED displays on a boat that sails up and down, 100 yards from the …
Tags:Advertising| DOOH| Large Display Monitor| LED| Vol 24 - Issue 38
by Andrew Fenn
Bob – Image is from Pixabay JCDecaux has signed a ten-year contract with Bahrain Airport Company to supply digital advertising solutions for the country’s New International Airport, its first foray into the Bahrain market. …
Tags:DOOH| JCDecaux| Large Display Monitor| MEA (Middle East & Africa)| Vol 24 - Issue 38
by Andrew Fenn
Google-backed media firm Intersection has installed twelve new 65″ digital display totems on New York Penn Station’s Amtrak Concourse. The displays show passenger and emergency service information, as well as Digital-Out-of-Home advertising. New York …
Tags:DOOH| Large Display Monitor| Transport| USA| Vol 24 - Issue 38
by Andrew Fenn
The Stachus Passagen in Munich, Europe’s largest underground mall, will become the 110th high-end shopping complex containing a Display-Out-of-Home network created by Ströer. The installation will consist of 23 new 60″ digital displays, which …
Tags:DOOH| Germany| Large Display Monitor| Stroer| Vol 24 - Issue 38
by Andrew Fenn
CNBC reports that American burger chain Shake Shack will open its first cashless outlet in New York City later this month. Set to open on New York’s Astor Street, the new store won’t have …
Tags:DOOH| Kiosks| Large Display Monitor| | Vol 24 - Issue 37
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