Coca-Cola capitalised on the smart technology of Digital Out-of-Home advertising’s real-time data analysis features in Belgium this summer.
As part of its dynamic advertising campaign, the brand promoted its products across Clear Channel Belgium’s network of digital advertising pods, using real-time weather and temperature data to focus its efforts, showing the right product at the right time. Who wouldn’t want an ice-cold drink of Coca-Cola as temperatures begin to soar?
The innovative advertising strategy is a partnership between Coca-Cola Belgium, UM, Rapport & Clear Channel.
