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China’s XR Market: A Tale of Two Technologies

by Emory Kale

Reduced consumer interest and decreased investment from major players in VR change market dynamics.

Tags:Augmented Reality| Bytedance| China| Counterpoint| Market Data| smart glasses| sony| TCL| VR| XR

VR Lemmings Make Easy Prey for Microdisplays

by Omid Rahmat

Does it matter if there is, or isn’t, a VR/AR/MR market as long as you’re the one selling the displays? No, it really doesn’t.

Tags:Bytedance| headsets| Microdisplays| MR| Pico| showcase| VR

The Wildly Fluctuating Data Around AR/VR/MR Shipments

by Omid Rahmat

IDC just came out with a report that says Meta had 80% of the AR/VR headset market in 2022 as global shipments declined 20.9% to 8.8 million units. A Chinese market research firm has …

Tags:Augmented Reality| Bytedance| CCS Insights| IDC| meta| VR