Augmented Reality

subscribe

UCSD and Meta AI Work Up Video Frame Interpolation for VR and AR Headsets

by Omid Rahmat

Computer scientists at the University of California, San Diego (UCSD) and Meta AI have developed a new video frame interpolation method that achieves smoother slow-motion video progression using something called Flow-Agnostic Video Representations for …

Tags:Augmented Reality| meta| Video Quality| VR

Snap AR Wants to Enable Businesses and Brands to Integrate

by Omid Rahmat

Snap has unveiled AR Enterprise Services (ARES), a new enterprise solution for businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels. ARES’ inaugural offering is for retail, and among the first group …

Tags:Augmented Reality| Snap

Korean Startup, Prazen, Wants to Show You Its Next Generation AR

by Omid Rahmat

Prazen was founded and is run by its CEO, Heekyung Kim. The company comes out of Samsung’s creative lab (C-Lab), an incubator of sorts for new startups coming out of that company’s research labs. …

Tags:AR Glasses| Augmented Reality| AWE 2023| Prazen

Rokid Unveils Max AR Glasses

by Artem Alekseenko

Rokid, a Chinese augmented reality company, announces its next-generation AR glasses – Rokid Max, which are only 75g, but offer an excellent MAX-theater experience. Equivalent to a 215-inch large screen viewed from 6 meters …

Tags:AR Glasses| Augmented Reality| Rokid

Eye Lasers vs. Giant Mirrors: The Funky Face-Off in AR and China’s Ambitions

by Jon Peddie

Augmented reality (AR), like virtual reality (VR), is divided into two main segments: consumer and commercial. Consumer AR glasses resemble normal spectacles and are inconspicuous. Commercial AR, which includes medical, scientific, industrial, enterprise, and …

Tags:Augmented Reality| Head Up Displays HUDs| meta| Microsoft| VR