Advertising – Page 3 – Display Daily

Co-Viewing is Better Than Just Viewing

by Omid Rahmat

Roku accounts for a large share of streaming TV time, with 38% of household streaming hours spent on Roku.

LG Smart TVs Will Send Data Directly to Nielsen

by Shawnee Blackwood

The deal enables advertisers running campaigns on LG smart TVs to receive streaming measurement and big data insights via Nielsen starting in Q1’24

Tags:Advertising| Automatic content recognition| LG| Ratings (e.g. Nielsen)| Smart TV

Walgreens Not Happy About Cooler Door Displays

by Shawnee Blackwood

Walgreens permitted the installation of 10,300 smart doors in 700 stores, but things didn’t go according to plan for either party.

Tags:Advertising| Cooler Springs| Digital Signage| Retail

Spotify Partners With Roku on CTV Advertising

by Shawnee Blackwood

Playing your music through your TV could be a popular use case.

Tags:Advertising| CTV| Roku

Trivver Files 73 Patents Aimed at 3D Immersive Environments

by Shawnee Blackwood

The AI platform at the heart of Trivver’s offerings focuses on AR pop-up stores.

Tags:3D display| 3D Formats| Advertising

Vizio’s Performance Provides Useful Smart TV Strategies

by Omid Rahmat

When faced with slowdowns and drops in demand for TVs, there are other options to grow your revenues. Are they right for you?

Tags:Advertising| Connected TV| Smart TV| Vizio

Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate

DOOH Shows Recovery to Pre-Pandemic Levels

by Omid Rahmat

Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.

Tags:Advertising| DOOH| Financial Data| JCDecaux

Athletica and Finland’s LedFoil Collaborate on Under-Ice LED Displays

by Artem Alekseenko

Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.

Dynamic Vehicle-Based Advertising Hits the Roads: DOOH Targeted Messages for Drivers

by Shawnee Blackwood

VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.

Tags:Advertising| Automotive| DOOH| PLF

Simpli.fi Launches ZTV: Advanced CTV Advertising Solution with Precise Targeting and Competitive Pricing

by Artem Alekseenko

Advertisers can optimize their campaigns by targeting ZIP codes that align most closely with their desired audiences.

Tags:Advertising| Connected TV (CTV)| Simpli.fi| ZTV

Canadian TV Viewership Shifts Towards Free, Ad-Supported Content, According to LG Ad Solutions Study

by Artem Alekseenko

As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.

Tags:Advertising| CTV| LG