Advertising – Page 3 – Display Daily

Spotify Partners With Roku on CTV Advertising

by Shawnee Blackwood

Playing your music through your TV could be a popular use case.

Tags:Advertising| CTV| Roku

Trivver Files 73 Patents Aimed at 3D Immersive Environments

by Shawnee Blackwood

The AI platform at the heart of Trivver’s offerings focuses on AR pop-up stores.

Tags:3D display| 3D Formats| Advertising

Vizio’s Performance Provides Useful Smart TV Strategies

by Omid Rahmat

When faced with slowdowns and drops in demand for TVs, there are other options to grow your revenues. Are they right for you?

Tags:Advertising| Connected TV| Smart TV| Vizio

Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate

DOOH Shows Recovery to Pre-Pandemic Levels

by Omid Rahmat

Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.

Tags:Advertising| DOOH| Financial Data| JCDecaux

Athletica and Finland’s LedFoil Collaborate on Under-Ice LED Displays

by Artem Alekseenko

Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.

Dynamic Vehicle-Based Advertising Hits the Roads: DOOH Targeted Messages for Drivers

by Shawnee Blackwood

VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.

Tags:Advertising| Automotive| DOOH| PLF

Simpli.fi Launches ZTV: Advanced CTV Advertising Solution with Precise Targeting and Competitive Pricing

by Artem Alekseenko

Advertisers can optimize their campaigns by targeting ZIP codes that align most closely with their desired audiences.

Tags:Advertising| Connected TV (CTV)| Simpli.fi| ZTV

Canadian TV Viewership Shifts Towards Free, Ad-Supported Content, According to LG Ad Solutions Study

by Artem Alekseenko

As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.

Tags:Advertising| CTV| LG

Roku and FreeWheel Join Forces on TV Streaming Advertising Tech

by Artem Alekseenko

Publishers can now use Roku platform signals to enable advertisers to target specific audiences and measure campaign performance without relying on cookies.

Tags:Advertising| CTV| FreeWheel| Roku TV| streaming

LG Eschews Tradition in Pursuit of a Giant Technology Platform Play

by Omid Rahmat

We knew that LG needed to reorganize. We didn’t know how or when.

Tags:Advertising| CTV| LG| showcase| WebOS

LG Changing to Service-Based Business Model, TV Business Leads the Way

by Omid Rahmat

LG aims to transform its TV business into a leading “media and entertainment service provider” with $775 million investment.