California’s Trivver has successfully secured a total of 73 US and international patents, all targeted towards technology and measurability in 3D digital environments.
The AI platform at the heart of Trivver’s offerings focuses on augmented reality (AR) pop-up stores. It enables brands to customize, position, dynamically adjust, and closely monitor 3D branded objects within these AR spaces. A feature of this platform is an ad exchange that modifies background content and products in real-time. This adaptation relies on the user’s demographic details, past brand interactions, and real-time behavior, ensuring consumers receive a uniquely tailored experience. Once this technology is initiated on a smart device, its patented data analytics function captures an extensive range of data points. These include metrics like object visibility, screen coverage, and user interactions.
To date, the company boasts a patent collection that includes 25 US patents — 22 awarded and 3 pending — and 48 international ones, with 5 awarded and the remaining 43 still pending. Trivver is now gearing up to pilot its AI-driven advertising and analytics technology in collaboration with advertising agencies.
