Stream TV is moving into the signage space in a big way – and I do mean big, with a 3 x 3 wall of 50″ displays the centrepoint of the stand. Another 3 x 1 wall was also located nearby, and the 3D effect was drawing a lot of attention. Simon Ford (VP of business development in the UK and Europe) said that there will be even more at ISE next month.
Bezels were very thick (around 25mm), but that was because the displays were prototypes, we were told. Production units will have bezels half the size, or less.
The 3D effect doesn’t come across well in picturesNearby, a live cable feed was being converted to Ultra-D. The content was not as sharp as the pre-formatted content, but the fact that it was possible was noteworthy.
The 10″ UltraHD tablet display prototype that was on the stand last year (Stream TV Looks To Gaming and Signage) made a reappearance. The display had not changed, but the components behind it were neater – if not, yet, fully ready to be placed in a tablet chassis yet. It is “at least a year” from a finished prototype, and probably more.
An HDR simulation demonstration was also being shown. This is not ‘true’ HDR and was not on an HDR TV; instead, the content’s brightness and contrast ratio are modified to recreate the effect of HDR.
The 28″ PC monitor prototype that we heard of in the press conference was on display, as well. Autostereoscopic 3D can be challenging to create when up close (a monitor, of course, is generally used at a much closer distance than a TV), but as this monitor and the tablet display demonstrate, Stream TV appears to have solved this problem. Gaming is certainly an application where autostereo 3D could perform well, as long as the technology doesn’t cause display lag, so we expect this to be an area that Stream TV pays attention to.
We met Lehman on the stand, and he enthused about the ease of adding Ultra-D technology to games, using the SDK that he and his team developed. He again brought up the example of République, saying that it only took around two hours to add Ultra-D to the game.
We also saw a demonstration of an UltraHD 60Hz rendering solution, in a private area of the stand. It’s okay to talk about it, but no pictures were allowed.
