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LeTV Celebrates Automotive Partnership

We had seen most of what LeTV had to show at Digital Experience/Pepcom some days before (Digital Experience Has Lots to See), but the company still had some interesting technology on the stand.

The most eye-catching display was a 120″ LCD TV called the Super TV uMax 120. Unsurprisingly, this massive screen uses a panel from Sharp’s G10 factory in Sakai. It has UltraHD resolution and a 120Hz refresh rate. The set is driven by a quad-core 1.4GHz CPU and quad-core GPU (Mali-T760), with 3GB of RAM.

LeTV will be producing the uMax 120, although were unsure whether it would be mass-produced (we can’t imagine so). It will cost the equivalent to $76,000 – $77,000, in CNY.

A very low-cost headset, the Cool1 (LeTV Sells $20 VR Headset), was being shown. Like many of the cheapest VR devices, this model uses a phone as the display. It is currently only compatible with LeTV’s own smartphones. The display had visible pixels and was quite jerky, but we’ll blame that on the content: a driving simulator on mountain roads.

An Aston Martin car occupied the centre of the stand and was being used to highlight a new partnership between the car maker and LeTV. The companies have worked together since early 2015, and will expand that going forward. The car was a prototype of the Repeat S, which is set to be released in late 2017 or early 2018. LeTV will supply all of the software and displays.

There are four screens in the Repeat S: a 13.3″ centre console (very similar to Tesla), 12.2″ dashboard and two 10″ tablets in the rear of the car. These tablets can be removed and carried around for entertainment on-the-go. Like JVC’s McLaren at IFA (JVC Steals Show With Automotive Entry), the dashboard has several modes: classic, sport and eco.

LeTV Aston Martin console

LeTV was also showing a 60GHz wireless connection to a TV to allow wireless display.