Spectacular Curved Video Wall Transforms Reading Town Centre

BrightSign, LLC®, the global market leader in digital signage media players and Project Audio Visual today announced that BrightSign players are driving a massive outdoor curved video wall that forms the frontage of a redeveloped Reading shopping centre.

Atlantis Group, new owners of King’s Walk Shopping Centre in Reading sought to address the challenge posed by a newer nearby retail mall by creating the Atlantis Village, a culinary destination with authentic food and restaurants. Atlantis needed a strong and immediate impact on passers-by, to fully reflect the changes within and encourage them to explore further.

Steve Hudson, Sales Director, Project Audio Visual Ltd said, “With head chefs coming over from France in one instance, the overall finish needed to bespectacular. King’s Walk is a building with a lot of character, and the round tower over the entrance is a very attractive feature. We knew that by wrapping acurved video wall around it, we would create a feature that was the talk of the town – and couldn’t fail to create an impression.”

He continued, “The plan was to present eye catching and engaging content about the businesses inside the facility to add a bit of personality to visitors’ experiences. Animated visual displays are proven to be far more engaging and effective than traditional signage. Eye catching and atmospheric, dynamic displays inject character into a retail space, whilst promoting products and services to customers. The benefits of a curved LED wall are endless, with the curtain making the content on show accessible to a wider audience when situated in a public space.”

Hudson added, “The challenge was to create a wall that fitted perfectly around the pillar at the front of the establishment, giving it a seamless finish. We always leave the configuration of curved LED walls completely up to the customer. From the wall size and resolution, to the brightness and the position of the displays, we ensure each element is customisable to our client’s requirements. The CEO of the soon to be Atlantis Village was meticulous in his planning and requirements, meaning that we had a detailed blueprint to stick to.”

Project Audio Visual used a curved Linso LED video wall, measuring just short of 6 metres tall by almost 5 metres wide. This never fails to catch the attention of passers-by with its’ high resolution screen, making it the perfect communication medium within a shopping centre. The video wall is a very non-standard screen, however, with a non-standard resolution 640×896 with a pixel pitch of 6mm. Project Audio Visual turned to BrightSign for players to deliver content to the screens. BrightSign not only offers full HD video quality and a reliable solid state platform, but fully configurable screen resolution, allowing the player to be set perfectly for the target screen. BrightSign players can be controlled remotely, allowing the Atlantis Village manager to schedule and change content remotely. The possibility to show 3D stereo content adds to the whole experience, making it an ideal solution for a shopping centre.

Hudson concluded, “The aim of the project was to turn the King’s Walk Shopping Centre into the Atlantis Village, a competitor for the nearby Oracle. By creating eye catching displays that showcase the businesses within the centre, the Atlantis Village is already becoming the upmarket establishment Mr Strong was aiming for.”

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