ShowMax Poland Launch Tops Netflix

ShowMax clocked up over twice as many viewers on PC devices as Netflix on 15th February, the day of its first broadcast in Poland.

Data produced by PBI/Gemius, shows that ShowMax had 172,000 viewers who had 756,000 opens and watched 13,353 hours of content; whereas Netflix had 80,000 users, 196,000 opens and 4,620 hours of viewing.

Netflix has been available in Poland since the beginning of 2016 and introduced localisation last autumn.