Eutelsat announced the headline results of its 2016 TV Observatory in Middle East and North Africa and gave these key conclusions:
- Satellite consolidates place as core digital infrastructure, reaching into 91% of TV homes (56.1 million)
- Eutelsat/Nilesat 7/8° West neighbourhood first choice for multi-channel viewing: offers broadcasters access to 52.3 million homes in 14 Arab countries
- HD gaining traction: 24 million TV homes now HD-equipped
The company said that three out of four of the 3.4 million homes in 14 Arab countries that have adopted satellite over the last three years have preferred the 7/8° West neighbourhood that hosts Eutelsat and Nilesat satellites.