Ströer Dislikes DooH – Wants “Public Video”
Christian Schmalzl is from Ströer which is the dominant player in the DACH DOOH market, with around 60% of the German market. Ströer started in digital signage by buying a company in Germany that did the cross track, projection-based advertising in a number of U Bahns in Germany. Then the firm bought a network from … Read more