GfK Streaming Video Study: “Over-the-Top” TV Viewing Is Higher in Gen X, Kid Households
At a time when streaming video viewing is upending TV business models, a new GfK study sheds light on the phenomenon, including which Internet-connected devices and services different viewers prefer. The 2015 Ownership and Trend Report, from GfK’s The Home Technology Monitor™, reveals that households with at least one member of Generation X (roughly ages … Read more