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Introducing Google’s Cardboard Camera App

Cardboard Camera

As a follow on to its Cardboard viewer and associated Cardboard app, Google has developed, and is now offering, a new virtual reality content creation tool for Android smartphones. Having taken about a year to develop, it is called Cardboard Camera. The app uses computational photography and computer vision techniques to produce a 3D-like experience … Read more

WCG Standards Needed for Multi-Primary Displays

One of the little secrets of the display, television and cinema industries is the “Red, Green, Blue” primary colors – aren’t. Red isn’t “Red,” it’s reddish-orange. More importantly, green isn’t “Green,” it’s yellowish-green. Only blue is what a color specialist would call “Blue.” All color specifications for electronic entertainment have used a three color primary … Read more

Sensational Displays at CES

AOC (Titian Ballroom 2,306, Venetian) will show new monitors, including a curved gaming unit, an UltraHD display and a quantum dot screen. The C3583FQ is a gaming monitor with an unusual 160Hz frame rate. It has a 35″ curved display, with integrated Adaptive Sync; this is compatible with AMD’s Freesync anti-tearing technology. Next is AOC’s … Read more

ISE will Focus on Laser Projectors

An ‘ultra-bright’ laser projector will be on show at Optoma‘s stand (1.M80). This is only one of the new products on show, which will also include a 1DLP UltraHD projector; a laser phosphor projector for retail signage; a UST laser model; and a UST home entertainment unit with 1920 x 1080 resolution. This final projector … Read more

What Should Advertisers Spend on DOOH?

According to a study by BrandScience – part of the Omnicom agency group – advertisers should spend about 45% of the outdoor spend on digital media. Above that level, extra advertising was found to have diminishing returns, but was described as the best option for return on investment until that point. Industry body Outsmart said … Read more

BEMR: A New Reality for the Future Force

New virtual-reality capabilities emerging at the Battlespace Exploitation of Mixed Reality—or BEMR—Lab, in San Diego, California, will make dramatic impacts across the Navy and Marine Corps, including advancements in affordable virtual training, data assessment, firing of weapons and even basic concepts of operations. The program is sponsored by the Office of Naval Research (ONR) and … Read more

Analogix and Pinecone Collaborate on USB-C Technology

Analogix Semiconductor, Inc. and Beijing Pinecone Electronics Co. Ltd., today announced their licensing agreement of Analogix’s Intellectual Property (IP) for USB-C™ technology. “Working with Analogix enables us to develop innovative products that meet our high performance targets,” said Yuanbo Ye, Vice President at Beijing Pinecone Electronics. “We are excited to partner with Pinecone, who is … Read more

Toshiba Touches UHD

Ahead of ISE 2016, Toshiba has announced an UltraHD, 24/7 digital signage display range called TD-U. Currently featuring two models, the TD-U series is designed for retail environments requiring simple signage or interactive units. The TD-U852 is an 85″ display, and the TD-U852TS is an 85″ display with six-point IR touch and 2mm Gorilla Glass. … Read more

Workers Stay Healthy With NEC

NEC’s newest Multisync monitor is a mid-size desktop display for business users. Energy efficiency and worker health are the main factors influencing the design of the unit. The E233WM-BK is a 23″ product. It has an eco mode and ambient light sensor, as well as a carbon footprint meter. Intelligent power management and an off … Read more

ACCC Says LG Misrepresented Responsibilities

LG has been targeted by the Australian Competition and Consumer Commission, for ‘false or misleading representations’ about consumers’ rights in relation to faulty OLED TVs. The ACCC says that LG claimed that remedies available were limited to LG’s manufacturer’s warranty; that they would need to pay for the costs of assessing the failure; that LG … Read more

Vuzix Rolls-Out Shipments of iWear Video Headphones to Consumers

Vuzix® Corporation, a leading supplier of video eyewear and smart glasses products in the consumer, enterprise and entertainment markets, announced that it has begun shipping its iWear Video Headphones to consumers. The multi-platform iWear Video Headphones are the ideal personal, portable video entertainment and gaming system with VR support and winner of four Consumer Electronics … Read more